Tommen │ Portfolio

Description

Obelix emerged from an internal design challenge during my HiQ internship. Each week, our Design Lead generated a new challenge through Sharpen.design. We dedicated time to this project in between our regular work, and Obelix was my contribution to one of those weekly challenges.

Description

Obelix emerged from an internal design challenge during my HiQ internship. Each week, our Design Lead generated a new challenge through Sharpen.design.

We dedicated time to this project in between our regular work, and Obelix was my contribution to one of those weekly challenges.

Client

Made up

Year

2023

Type

Branding

Team

Tom-Christian Stokka

Client

Made up

Year

2023

Type

Branding

Team

Tom-Christian Stokka

Client

Made up

Year

2023

Type

Branding

Team

Tom-Christian Stokka

Challenge

Sharpen.design offers the feature of generating randomized design challenges and this week, it presented the following criteria:

– Design a helpful app

– for a budget airline

– Design a helpful app

– for a budget airline

Idea & Concept

A service facilitates sending luggage by commercial air without personal travel. Airlines with available space on their routes can optimize their capacity by transporting extra baggage to other countries or cities for a fee.

Simply put, it's like a plane ticket for bags.

Idea & Concept

A service facilitates sending luggage by commercial air without personal travel.

Airlines with available space on their routes can optimize their capacity by transporting extra baggage to other countries or cities for

a fee.

Simply put, it's like a plane ticket for bags.

Potenial target groups

– For students, relatives, and friends living abroad

– For those moving abroad or to a new city

– For those experiencing delayed baggage (with optional home delivery)

– For individuals who have fallen victim to theft and lost their possessions

– For those on vacation but have forgotten some of their packing at home

Potenial target groups

For students, relatives, and friends living abroad

For those moving abroad or to a new city

For those experiencing delayed baggage (with optional home delivery)

For individuals who have fallen victim to theft and lost their possessions during the holiday

For those on vacation but have forgotten some of their packing at home

Why obelix?

Obelix, famous for lugging around menhir stones on his back, inspired the idea of leveraging his strength to carry luggage instead. The thought process aligned with the notion that bags can be quite burdensome, and why not then enlist the assistance of Obelix for the heavy lifting?

Brand identity

The logo draws inspiration from the wings on Obelix and Asterix's helmets, subtly suggesting airplanes and creating a modern, dynamic aesthetic.

A concealed arrow, reminiscent of the well-known FedEx logo, cleverly integrates between the 'i' and 'x' letters.

The 'O' serves as a versatile standalone icon, suitable for various applications, and remains visible on both black-and-white backgrounds due to its scalability.

How does it work?

The customer places an order via the app, providing sender/recipient details, destination + date, and the number of bags (max 20kg/bag).
The customer receives suggestions along with estimated cost + delivery time.
The customer approves and receives a designated time to be at the airport with the bags.

4. Check-in, inspection, and security checks take place at a separate station.

5. Done! Staff ensures bags are "tagged" and assigned to the correct flight route.

The recipient verifies and picks up the bags at the specified destination.

How does it work?

The customer places an order via the app, providing sender/recipient details, destination + date, and the number of bags (max 20kg/bag).
The customer receives suggestions along with estimated cost + delivery time.
The customer approves and receives a designated time to be at the airport with the bags.
Check-in, inspection, and security checks take place at a separate station.
Done! Staff ensures bags are "tagged" and assigned to the correct flight route.
The recipient verifies and picks up the bags at the specified destination.

Kollektiva

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